Proceedings of ICLT 2023
EXPLORING SUSTAINABILITY-RELATED ISSUES IN HOTEL BUSINESS: A CASE OF THAI PUBLIC COMPANIES
Siravat Teerasoponpong; Sainatee Chernbumroong; Varattaya Jangkrajarng
Department of Management and Entrepreneurship, Faculty of Business Administration, Chiang Mai University, Thailand; Faculty of Business Administration, Chiang Mai University, Thailand; Department of Management and Entrepreneurship, Faculty of Business Administration, Chiang Mai University, Thailand
International Conference on Logistics & Transport 2023, Helsinki, Finland, pp. 118-126
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Abstract
Purpose – This paper aims to analyze and compare the inclusion of sustainable development issues in the hotel business through the companies’ annual and sustainability reports. Two groups of hotel operators, the group listed in the Thailand Sustainability Index (THSI) and the Non-THSI listed, were used for comparison. Design/Methodology/Approach – The analysis of sustainable development issues in the hotel business was conducted by utilization of the text analysis technique. The analysis divides into two parts. First, the sustainability-related keywords were extracted from existing research. The keywords are to be used as search keywords in the text analysis. In text analysis, the data used in this study comes from published annual reports and sustainability reports of the public companies in a service sector listed in the Stock Exchange of Thailand (SET). The search keywords are then used to match the keywords found in the reports in terms of a cooccurrence between a pair of keywords. The frequency of keywords’ cooccurrence should reflect the focused areas of sustainable development in the hotel business. Findings - The analysis reveals sustainable-related issues in the hotel business. The frequency of associated keywords also indicates the difference in the degree of the inclusion of sustainability issues among hotel operators. Research limitations/implication - The approach presented in this research can be applied to different areas of study using a different set of data. Nonetheless, the availability and consistency of the input data are to be concerned. Practical implications – In the context of the hotel business, understanding the status and progress of sustainable development can lead to a proper direction of sustainable development. A redundant investment can be avoided. Moreover, a benchmark among the same industry is also possible and can be beneficial to the formulation of business strategy. Original/value – This paper proposes a combination of techniqu
Keywords
bibliometric analysis; text analysis; Sustainability; Bibliometric analysis; Text analysis; Occurrence analysis
Citation
Siravat Teerasoponpong; Sainatee Chernbumroong; Varattaya Jangkrajarng (2023). EXPLORING SUSTAINABILITY-RELATED ISSUES IN HOTEL BUSINESS: A CASE OF THAI PUBLIC COMPANIES. Proceedings of the International Conference on Logistics & Transport (ICLT 2023), Helsinki, Finland, pp. 118-126.