ANALYSIS OF FACTORS AFFECTING CONSUMER'S PURCHASE DECISION IN PERFUME BUSINESS IN CHIANG MAI

Kotchanan Sae-ear; Poti Chaopaisarn

Proceedings of ICLT 2024

ANALYSIS OF FACTORS AFFECTING CONSUMER'S PURCHASE DECISION IN PERFUME BUSINESS IN CHIANG MAI

Kotchanan Sae-ear; Poti Chaopaisarn

Master’ Degree Program in Industrial Engineering, Faculty of Engineering, Chiang Mai University, Thailand; Supply Chain and Engineering Management Research Unit, Faculty of Engineering, Chiang Mai University, Chiang Mai, Thailand

International Conference on Logistics & Transport 2024, Seoul, South Korea, pp. 17-23

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Abstract

Purpose: To understand the factors influencing consumer purchase decisions for perfumes. Design/ methodology/ approach: a questionnaire to study perfume purchase decisions using Structural Equation Modeling (SEM) Findings: To analyze the factors that affect consumers' purchasing decisions in the perfume business in Chiang Mai. Originality/value: To analyze the factors that affect consumers' purchasing decisions in the perfume business in Chiang Mai.

Keywords

Purchase Decision; Information Quality; Service Quality; Trust; Luxury; Perfume

Citation

Kotchanan Sae-ear; Poti Chaopaisarn (2024). ANALYSIS OF FACTORS AFFECTING CONSUMER'S PURCHASE DECISION IN PERFUME BUSINESS IN CHIANG MAI. Proceedings of the International Conference on Logistics & Transport (ICLT 2024), Seoul, South Korea, pp. 17-23.