Dissemination of Supply Chain Visibility: Intra-Organization Perspective

Ville Voipio; Jyri Vilko

Proceedings of ICLT 2022

Dissemination of Supply Chain Visibility: Intra-Organization Perspective

Ville Voipio; Jyri Vilko

School of Engineering Science, LUT University, Lappeenranta, Finland; School of Engineering Science, LUT University, Kouvola, Finland

International Conference on Logistics & Transport 2022, Krabi, Thailand, pp. 56-60

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Abstract

Information generation has been raised as a source for superior innovativeness and organizational performance by the Market Orientation (MO) research stream. Supply Chain Management research has in parallel shown a growing interest in Supply Chain Visibility (SCV), which focuses on real-time information about inventories and can be used to understand markets and customer needs. This theoretical paper that stems from the abductive theory-building approach proposes that the connection of SCV-MO has a strong grounding to practice and clear request by academia but has lacked solid theoretical formation. The paper contributes to the research gap by connecting the key theories and proposing an SCV-MO framework model with a research agenda. and propose a related research agenda. The paper contributes to discussions taking place in SCV, MI, and the integration of SCM and marketing.

Keywords

supply chain visibility; innovativeness; digital transformation of supply chain

Citation

Ville Voipio; Jyri Vilko (2022). Dissemination of Supply Chain Visibility: Intra-Organization Perspective. Proceedings of the International Conference on Logistics & Transport (ICLT 2022), Krabi, Thailand, pp. 56-60.