A STRUCTURED APPROACH TO REDESIGN DEMAND-DRIVEN SUPPLY CHAINS

Miguel Suarez; Elisabeth Lee

Proceedings of ICLT 2018

A STRUCTURED APPROACH TO REDESIGN DEMAND-DRIVEN SUPPLY CHAINS

Miguel Suarez; Elisabeth Lee

Vienna University of Economics and Business, Institute for Transport and Logistics Management, Austria; Cranfield University, UK

International Conference on Logistics & Transport 2018, Okinawa, Japan, pp. 35-45

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Abstract

Changes in the competitive intensity and, therefore, on the attractiveness of an industry in terms of shareholder value (Rappaport, 1987), trigger often the necessity for a company to review its corporate strategy. As a result, the customer value proposition is assessed and adjusted, leaving the supply chain function the responsibility to deliver it at optimum cost, capital investment and risk exposure.

Keywords

supply chain; port; strategy

Citation

Miguel Suarez; Elisabeth Lee (2018). A STRUCTURED APPROACH TO REDESIGN DEMAND-DRIVEN SUPPLY CHAINS. Proceedings of the International Conference on Logistics & Transport (ICLT 2018), Okinawa, Japan, pp. 35-45.