Proceedings of ICLT 2017
ANALYSIS OF THE POTENTIAL MARKET FOR THE IMPLEMENTATION OF HYDROGEN SYSTEMS (ORH2) IN MÉXICO
Marisol Rico-Cortez; Juan M. Sandoval-Pineda; Eduardo Oliva-López; Rosa González-Huerta
Instituto Politécnico Nacional, Escuela Superior de Ingeniería Mecánica y Eléctrica, Sección de Estudios; Instituto Politécnico Nacional, Escuela Superior de Ingeniería Mecánica y Eléctrica, Sección de Estudios; Instituto Politécnico Nacional, Escuela Superior de Ingeniería Mecánica y Eléctrica, Sección de Estudios; Instituto Politécnico Nacional, Escuela Superior de Ingeniería Mecánica y Eléctrica, Sección de Estudios
International Conference on Logistics & Transport 2017, Bangkok, Thailand, pp. 52-58
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Abstract
Purpose: 27.9% of the energy produced worldwide is used in the transport sector. Consequently, the large amounts of CO2 emitted to the atmosphere by the use of motor vehicles around the world, is one of the main causes of global warming. As a solution to this The Intergovernmental Panel on Climate Change estimates that by 2050 it may be possible for 77% of energy requirements to be replaced by renewable energy, which include the use of hydrogen. In the search to implement the development of technologies of high environmental impact, it has been selected the systems of in situ generation of hydrogen called Reactor Oxyhydrogen (ROH2), as product in increasing demand and opportunity to develop and position this innovative technology within the next five years, so that in this research a potential market analysis is presented in order to know the feasibility for the commercialization of ROH2 in Mexico. Design/Methodology/Approach: As part of Phase I of the Integral Model for New Product (IMDPN), it was necessary to identify the potential market to determine the beginnings of this analysis, through a comprehensive review of scientific literature and the development of surveys as primary sources of research. Findings: As a result of this study it was found that the demand for alternative energies, continues to increase due to the society's need to reduce the emission of pollutants to the environment. According to the results obtained from the surveys, 88% of the people answered that, they could buy the product, which means a great acceptance of the product of society. On the other hand, it is detected the need to obtain more financing in order to conclude with the stage of testing and adaptation of the product to accelerate the insertion of this technology to the market. Originality: Research on the use of hydrogen energy is widespread, however, in Mexico, its share of the current energy system remains low relative to other similar sources of renewable energy. According t
Keywords
Hydrogen; Marketing; Business Model; Transport Sector
Citation
Marisol Rico-Cortez; Juan M. Sandoval-Pineda; Eduardo Oliva-López; Rosa González-Huerta (2017). ANALYSIS OF THE POTENTIAL MARKET FOR THE IMPLEMENTATION OF HYDROGEN SYSTEMS (ORH2) IN MÉXICO. Proceedings of the International Conference on Logistics & Transport (ICLT 2017), Bangkok, Thailand, pp. 52-58.