COSTCO’S SUCCESS AND IMPACT IN JAPANESE MARKET

Jung-Yim Baek

Proceedings of ICLT 2015

COSTCO’S SUCCESS AND IMPACT IN JAPANESE MARKET

Jung-Yim Baek

Faculty of Commerce, University of Marketing and Distribution Sciences, Japan

International Conference on Logistics & Transport 2015, Lyon, France, pp. 38-48

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Abstract

While the success or failure of foreign entries depends on the appropriateness of the firm’s not only post- entry decisions but also the strategic entry choices made at the time of entry (Green et al., 1995), specifically, Gielens and Dekimpe (2001) suggested that the strategic decisions made at the time of entry continue to influence the future performance in foreign markets.

Keywords

Palmer, 2004; Jackson et al., 2004

Citation

Jung-Yim Baek (2015). COSTCO’S SUCCESS AND IMPACT IN JAPANESE MARKET. Proceedings of the International Conference on Logistics & Transport (ICLT 2015), Lyon, France, pp. 38-48.