Proceedings of ICLT 2014
THE IMPACT OF RISK MITIGATION ON LOGISTICS SERVICE FROM THAI SHIPPER’S PERSPECTIVE
Makhawat Cheewaratanaphan; Poti Chao
Excellence Center in Logistics and Supply Chain Management, Chiang Mai University, Thailand; Supply Chain and Engineering Management Research Unit, Faculty of Engineering, Chiang Mai University, Chiang Mai, Thailand
International Conference on Logistics & Transport 2014, Kuala Lumpur, Malaysia, pp. 225-231
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Abstract
This research aims to analyze the impact of risk mitigation on logistics service. Risk, in general, is one of the critical pillars in business performance evaluation and is usually found in management related discipline. However, only a hand full of published research investigates on risk mitigation in the logistics service content. Therefore, this study focuses on the analysis of the impact of risk mitigation on logistics service. The main purpose of this study is to identify the dimensions of the risk mitigation and its impacts on logistics service, which consists of logistics service value, trust, customers’ satisfaction and customer loyalty. This paper is aimed to propose a research framework based on the literature review and interviews. The output of the research framework is driven to assist risk mitigation strategy for Thai shippers and to identify the main impact factors related to risk mitigation on logistics service. Moreover, the theoretical model, developed from the research framework, can be used as a guideline in forming business strategies.
Keywords
Risk Mitigation; Logistics Service Value; Trust; Customer Satisfaction; Customer Loyalty; Structural Equation Modeling
Citation
Makhawat Cheewaratanaphan; Poti Chao (2014). THE IMPACT OF RISK MITIGATION ON LOGISTICS SERVICE FROM THAI SHIPPER’S PERSPECTIVE. Proceedings of the International Conference on Logistics & Transport (ICLT 2014), Kuala Lumpur, Malaysia, pp. 225-231.