Proceedings of ICLT 2014
LOGISTICS COST ANALYSIS OF THAI HOTEL BUSINESS
Pratchaporn Setsathien; Korrakot Yaibuathet Tippayawong
Excellence Center in Logistics and Supply Chain Management, Chiang Mai University, Thailand; Department of Industrial Engineering, Faculty of Engineering, Chiang Mai University, Thailand
International Conference on Logistics & Transport 2014, Kuala Lumpur, Malaysia, pp. 141-148
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Abstract
Purpose: This study aims to identify components of logistics cost structure of Thai hotel business. Chiang Mai, one of the most popular tourism destination in Thailand, is chosen as a case study. The study is attempted to match activities between logistics and hotel business area and evaluate corresponding logistics cost of hotel business. Design/methodology/approach: This study employs content analysis derived from logistics cost related to literature. Critical factors are identified and then validated through interviews with stakeholders of hotel business. It is subsequently formulated into a logistics cost structure which is later developed into a questionnaire. In order to validate and increase the robustness of the designed questionnaire, the pilot tests are undertaken. Afterwards, it is sent to stakeholders of the hotel business in Chiang Mai. Finally, component analysis of the logistics cost is carried out. Findings: The logistics activities of hotel business are analyzed. Composition of logistics cost in hotel business is realized. Research limitations: The data of this research is derived from hotel business stakeholders only in Chiang Mai. In order to generalize the proposed framework, a wider distribution of the questionnaire is recommended to increase the robustness of the framework. Originality/value: A research framework is proposed in order to evaluate the logistics cost through identification of logistics activity.
Keywords
Logistics Cost; Supply Chain; Tourisms Industry; Hotel Business
Citation
Pratchaporn Setsathien; Korrakot Yaibuathet Tippayawong (2014). LOGISTICS COST ANALYSIS OF THAI HOTEL BUSINESS. Proceedings of the International Conference on Logistics & Transport (ICLT 2014), Kuala Lumpur, Malaysia, pp. 141-148.