FOOD VALUE CHAIN PRODUCTION IMPROVEMENT USING QUALITY FUNCTION DEPLOYMENT TECHNIQUE

Nuttawut Thepauyporn; Poti Chao

Proceedings of ICLT 2014

FOOD VALUE CHAIN PRODUCTION IMPROVEMENT USING QUALITY FUNCTION DEPLOYMENT TECHNIQUE

Nuttawut Thepauyporn; Poti Chao

Excellence Center in Logistics and Supply Chain Management, Chiang Mai University, Thailand; Supply Chain and Engineering Management Research Unit, Faculty of Engineering, Chiang Mai University, Chiang Mai, Thailand

International Conference on Logistics & Transport 2014, Kuala Lumpur, Malaysia, pp. 97-104

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Abstract

Due to the increasing demands of consumers who are constantly on the rise, the present food industry has gone through a dynamic change through technology and competition. In order to respond to the need of consumers in the current competitive food industry, while maintaining a competitive price, improvement of product and production management is crucial. The competition in this industry includes competing in the design, development, and production of various diversified products.

Keywords

technology; demand; food

Citation

Nuttawut Thepauyporn; Poti Chao (2014). FOOD VALUE CHAIN PRODUCTION IMPROVEMENT USING QUALITY FUNCTION DEPLOYMENT TECHNIQUE. Proceedings of the International Conference on Logistics & Transport (ICLT 2014), Kuala Lumpur, Malaysia, pp. 97-104.