Proceedings of ICLT 2012

OVERVIEW OF HALAL SUPPLY CHAIN PROCESS: CASE OF POULTRY INDUSTRY

Emi Normalina Omar; Harlina Suzana Jaafar; Muhamad Rahimi Osman

School of Management, Mae Fah Luang University, Chiang Rai, Thailand; Thammasat Business School, Thammasat University, Bangkok, Thailand; School of Management, Mae Fah Luang University, Chiang Rai, Thailand

International Conference on Logistics & Transport 2012, Chiang Mai, Thailand, pp. 182-189

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Abstract

Purpose: There have been many changes in agri-food systems in the last two decades,both in developed and developing countries. These changes were driven by forces, such as agricultural industrialization, globalization, trade liberalization, consumer’s demands, safety and environmental concerns, and increasing role of information and logistics management. The food sector in Thailand undergoes two major transformations: “supermarketization” and the demand for organic and lowchemical products both from local and international markets. This presents threats as well as opportunities for smallholders. The standard set by buyers requires farmers to adjust their production and marketing systems. Assistance for farmers are derived from social enterprise and government and collaborations amongst these two parties. Design/methodology/approach: A supply chain restructuring framework is used to analyze the participation of small-scale producers in schemes run by the social enterprises to assist smallholders with production and marketing. Findings: This study, consequently, intends to explore empirically the pattern of agri-food (organic) supply chain restructuring and the role of social enterprises. The patterns of supply chain found in this study are substantiated and linked with the existing social enterprise and modern trade schemes to see whether there are inconsistencies in the policies and actual implementations. Research limitations/implications: Focuses on the modern trade as the fastest growing segment in Thailand. Originality/value: An enhancement of smallholders towards an integration of modern supply chain

Keywords

Organic food; Supply chain; Social enterprise; Smallholder Paper type: Research Paper

Citation

Emi Normalina Omar; Harlina Suzana Jaafar; Muhamad Rahimi Osman (2012). OVERVIEW OF HALAL SUPPLY CHAIN PROCESS: CASE OF POULTRY INDUSTRY. Proceedings of the International Conference on Logistics & Transport (ICLT 2012), Chiang Mai, Thailand, pp. 182-189.