Proceedings of ICLT 2012
GROWTH OF ASIAN INTERNATIONAL PHYSICAL DISTRIBUTION AND IMPROVEMENT OF TRANSPORT INFRASTRUCTURE
Nobuhiro Ishida
School of Management, Mae Fah Luang University, Chiang Rai, Thailand
International Conference on Logistics & Transport 2012, Chiang Mai, Thailand, pp. 153-159
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Abstract
Purpose: This study explores challenges that are facing by the local producers in the coffee industry in Thailand. Moreover, there is a need to understand the supply chain systems of local producer such as the local chain and factors that are affect their businesses created by the fierce competition around. Also, there has been a paradigm shift in the coffee industry in Thailand because the consumption of the soluble coffee is transforming into the fresh brewing coffee. Design/methodology/approach: Qualitative approached is used and semi-structured interview is conducted on the established local producer to understand their supply chain and how they sustain their businesses with an increasing competition faced by them. Findings: This paper shows the importance of the local coffee production in Thailand that affects the local producers to meet its demand for local consumption. There are also increasing interests from the foreign investors to purchase the coffee beans at a higher price that lead to a threat to local producers. Research limitations/implications: The limitations in data collection as the interviewers were reserved on the information and the coffee industry in Thailand is based on local producers’ initiative to expand their business due to there are minimal assistance from the government. This study can provide a better understanding of important factors in the coffee supply chain risk management by the local producers that can be categorised the risks into organisational, technological, and environmental contexts. Originality/value: This study highlights the potential benefits of this type of research to develop an understanding of the coffee supply chain and the evolution of relationships in a supply chain system as well as how the local producers can sustain their business in these increasing challenges and a fierce competition.
Keywords
Coffee Industry; Supply Chain Risk Management; Coffee Supply Chain Paper type: Viewpoint
Citation
Nobuhiro Ishida (2012). GROWTH OF ASIAN INTERNATIONAL PHYSICAL DISTRIBUTION AND IMPROVEMENT OF TRANSPORT INFRASTRUCTURE. Proceedings of the International Conference on Logistics & Transport (ICLT 2012), Chiang Mai, Thailand, pp. 153-159.