Proceedings of ICLT 2012
FACTORS AFFECTING THE REAL-TIME TRAFFIC INFORMATION DEMAND IN BANGKOK
Malai Potipun; Pairoj Raothanachonkun Nakorn Indra-Payoong
Faculty of Logistics, Burapha University, Chonburi, Thailand; Faculty of Logistics, Burapha University, Chonburi, Thailand
International Conference on Logistics & Transport 2012, Chiang Mai, Thailand, pp. 102-109
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Abstract
Purpose – To study the factors affecting the demand of real time traffic information service and classify travelers based on the travel behavior. Design/methodology/approach – Data from respondent are analyzed and form the basis of the generated Binary logistic model. Binary logistic regression is used for analysis used for predicting the traveler's decision that purchases the real-traffic information service or not and the equation derived from the analysis shows that the factors influencing the decision of the traveler. In addition to, the Hierarchical Cluster Analysis and the K-Mean Cluster Analysis are used for grouping of travelers. Findings: The results will show that 5 factors affecting the traffic information demand such as traveler’ needs, traffic jam experience, distance, willingness to pay for information service, and cost, respectively. The factors that influence the decision are different according to the groups (commuter and recreation). The commuter group, the traffic jam experience influences the traveler’s decision. Meanwhile, the traveler in recreation group emphasized the factors of distance. In addition, the travelers are classified into three groups according to the travel behavior. Each of the group is divided into the difference of time, costs, distance and willingness to pay for service. Research limitations/implications - This survey is specification among travelers who travel in Bangkok regularly so limits its usefulness elsewhere. Originality/value - The results of this paper will be beneficial to the government and business in order to develop the traffic information systems for the travelers’ needs.
Keywords
Traveler Behavior; Real Time Traffic Information; 2008). Today; 2007); information performance (Minoru; 2009); 2006); such as internet services and mobile phones (Lisa; where the most population of Thailand and is the center of government; education
Citation
Malai Potipun; Pairoj Raothanachonkun Nakorn Indra-Payoong (2012). FACTORS AFFECTING THE REAL-TIME TRAFFIC INFORMATION DEMAND IN BANGKOK. Proceedings of the International Conference on Logistics & Transport (ICLT 2012), Chiang Mai, Thailand, pp. 102-109.