Proceedings of ICLT 2025
SMART TRANSPORTATION MANAGEMENT IN NIMMAN AREA: A STRATEGIC FRAMEWORK FOR URBAN MOBILITY ENHANCEMENT
Jutamat Jintana; Sakgasem Ramingwong; Korrakot Yaibuathet Tippayawong
Pharmaceutical Care, Faculty of Pharmacy, Chiang Mai University, Chiang Mai, Thailand; Supply Chain and Engineering Management Research Unit, Department of Industrial Engineering, Faculty of Engineering, Chiang Mai University, Chiang Mai, Thailand; Supply Chain and Engineering Management Research Unit, Department of Industrial Engineering, Faculty of Engineering, Chiang Mai University, Chiang Mai, Thailand
International Conference on Logistics & Transport 2025, Tokyo, Japan, pp. 196-202
Abstract
Purpose: This study analyzes transportation challenges in Chiang Mai's Nimman-Hemin area to develop a strategic framework for intelligent transportation management that enhances safety and stimulates economic growth within Thailand's smart city development initiative. Design/methodology/approach: A mixed-method research design was employed, combining quantitative surveys (n=401) across four stakeholder groups (residents, tourists, commuters, business operators) and qualitative focus groups with 20 policy makers and practitioners. Data collection utilized validated questionnaires with Likert scales and in-depth interviews to assess traffic problems, root causes, and development priorities. Findings: Traffic congestion (3.35/4.0) and insufficient parking (3.25/4.0) emerged as primary problems. Root cause analysis identified vehicle volume exceeding road capacity (3.12/4.0) and inadequate parking facilities (2.98/4.0) as principal factors. Strong stakeholder support exists for technology-based solutions including traffic information platforms and intelligent traffic management systems. Research limitations/implications: The study focuses on a single urban district, limiting generalizability. However, findings provide foundation for smart city template development applicable to other Thai commercial areas. Future longitudinal studies should track implementation outcomes. Practical implications: Results inform phased implementation strategies including short-term infrastructure improvements, medium-term system integration, and long-term regional coordination. Policy recommendations address budget constraints, stakeholder coordination, and technological readiness gaps identified through stakeholder consultation. Originality/value: This research provides the first comprehensive stakeholder analysis of transportation challenges in Thailand's designated smart city pilot area, contributing empirical evidence for national smart city policy development and offering replicable methodological approaches for similar urban contexts.
Keywords
Smart City; Transportation Management; Urban Mobility; Traffic Congestion; Smart Parking
Citation
Jutamat Jintana; Sakgasem Ramingwong; Korrakot Yaibuathet Tippayawong (2025). SMART TRANSPORTATION MANAGEMENT IN NIMMAN AREA: A STRATEGIC FRAMEWORK FOR URBAN MOBILITY ENHANCEMENT. Proceedings of the International Conference on Logistics & Transport (ICLT 2025), Tokyo, Japan, pp. 196-202.